The basics of SEO in 2025 you should know

What does SEO mean?
 

Although SEO is essential for businesses in 2025, many people often ask themselves (myself included) this question the moment they see this acronym for the first time. 

SEO stands for Search Engine Optimization. 

According to MOZ, SEO is the practice of ensuring your website, webpage, and content maximizes its visibility. 

This means making sure your brand ranks high on search engine results. 

What can you optimize for SEO?

All digital assets and pieces of content can be optimized for SEO. A few examples include:

• Blog posts
• Web pages
• Youtube videos
• Social media posts 

Why do you need SEO in 2025?

In short, there's LOTS of competition out there. The internet makes the barrier to entry for new a business, side hustle, or e-commerce store very low. On the flip side, more people have access to the internet than ever before which means the potential for more eyes on your product are infinite. 

Below is an infographic from Social Media Today about how much internet and data usage happens per minute (2023).  

What SEO strategies to avoid in 2025

• Keyword stuffing: In 2025, original and natural-flowing content reigns supreme. 

-Instead: Constantly focus on what value you bring to each piece of content. 

• Too many hashtags: Social media content used to flourish with hashtags upon hashtags. Nowadays too many hashtags (or any at all) lower the perception of value.

-Instead: Strategically add keywords and keyword phrases into your captions, blog posts, alt text, and headings. 

• Titles that are vague or boring: This SEO tip transcends time and is simple: Make a good first impression with a captivating title.  

-Instead: Spend more time on your titles than you think. If you need help, try ChatGPT or the headline analyzer tool Monster Insights.

Having a hook that draws people in is most of the work.  

Winning SEO strategies in 2025

• AI search is here to stay: ChatPGT, Perplexity and Google AI Overviews (AIO) are becoming the norm. Now that citation is required for search queries, your content has a chance to rank with AI searches. 

-How to do this: Simply, make unique content that's loaded with value. Since AI is making content creation so much easier, it's paramount to create as much human element as possible to stand out. 

According to Exploding Topics, as AI Overviews grows, so will the number of sources it uses to give people answers. This gives content creators a major opportunity to get their work seen. 

It's also an incentive step up their copywriting and offer more value in the content they produce. 

• User-generated content: With the rise of AI, the need for authentic content is essential to rank in searches. This is where user-generated content (UGC) comes into play. 

Also, Google is more rewarding more authentic content. 

UGC is content created by users and clients themselves, not the actual brand. This builds trust, authority, and credibility. 

Remember: You must ask permission before sharing a guest's content.

Idea: Special hashtag campaigns can encourage people to post content that promotes your brand. Consider offering rewards to people who do share UGC.  

• What are you E-E-A-Ting? As already mentioned, authenticity and credibility are so much more important now than a couple years ago. 

This is where the term E-E-A-T becomes important. Anything you produce on the internet must have give readers or users Experience, Expertise, Authority, and Trust (E-E-A-T). 

Search engines in 2025 and beyond reward content that follows this framework. 

How can you create E-E-A-T content? 

SEO.com lays out a few ideas:

• Make your content as detailed as possible to ensure value. 
• Case studies, reviews, and testimonials add a human touch.
• Have links to reputable sources.
• Create clean, error-free content. 
  

If you're looking for more SEO solutions or just want to up your content marketing game, don't hesitate to reach out!